We reckon the stands have been a boy’s club long enough. Who’s with us?

Join the Dames
for a Game

Fancy joining the Dames at a game next season? Or want to get involved with supporting us another way?

Leave us your contact details and we’ll be in touch.

(Or email us at hello@matchofthedames.co.uk)

What’s our goal?

Half of non-league football’s fans are missing in action.

While women’s football explodes in popularity and the Premier League slowly-but- steadily diversifies, the game’s heart and soul still needs some love: its local clubs.

Working with our lead partner, Altrincham Football Club, the Dames are on a mission to change that forever and get more women into the stands.

What’s the game plan?

 20 

matches

At 20 non-league matches this season, we’re inviting a different group of women who’ve never attended a local match before.

 20 

first-timers

We’ll turn each match day into a thoughtful, welcoming, and unforgettable female-friendly experience for our 20 “Dames”…

400

new fans

…all with the end goal of building and maintaining an ongoing community of 400 new local football superfans

What’s on the line?

Community

We want local clubs to be real community hubs again – in a way that benefits the world inside and outside the grounds.

Atmosphere

A vibrant, balanced, and all-round electric matchday experience for every single fan.

Revenue

Local football desperately needs funds if it’s going to survive. Women and girls represent a largely-untapped income stream.

Frequently Asked Questions

  • Yes! The only thing we ask is that in order to be eligible to be a Match of the Dames “Dame”, you must self-certify that you have never previously been to a game at your local National League club. That’s all.


  • Just use the button at the top of the page or click here to apply.

    You’ll need to self-certify that you have never previously been to a game at your local (that is, non-league) club and write a short sentence about why you’d like to be a Dame. 

    You will also need to agree to be included on photos on the day and to join the group chat after the event so we can start buildiing community with other Dames.

  • Basically, the games are a chance to connect with your local community and meet some other amazing Dames. (Oh, and at some point, we’ll watch the football.)

    See our Matchday page for full details of what happens on the day.

  • Yes please! We have a number of sponsorship opportunities from Season Ticket sponsors, Scarf Sponsors to Games sponsors and our Main Sponsor.

    Check out our Sponsors page for details (and thank you!)

  • Of course! It’s important to us that we’re as inclusive as possible, and if your application is successful, we will discuss with you how we can best accommodate your accessibility requirements at our events.

  • Absolutely! We don’t want Dames to worry about childcare and we’ll make sure any under-16s are made to feel welcome.

    Just let us know in advance if you need to bring children with you to the game.